This Privacy Policy explains how personal information is collected, used, and protected when you interact with this website and services provided by Maisie Cass, trading as Diversity Does (“we”, “us”, “our”).
We are committed to handling personal data responsibly, transparently, and in line with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR).
1. Information we collect
We may collect and process the following types of personal information:
a) Information you provide directly
This may include:
Name
Email address
Organisation name and role
Information shared via contact forms, booking forms, or email enquiries
Information provided when booking training, consultancy, speaking, or coaching services
b) Payment information
Payments are processed securely by third-party payment providers. We do not store or have direct access to your full payment card details.
c) Website usage information
We may collect limited technical data, such as:
IP address
Browser type
Pages visited
Time and date of visits
This data is used to understand how the website is used and to improve performance and user experience.
2. How we use your information
Your information may be used to:
Respond to enquiries and requests
Deliver services, training, and resources
Process bookings and payments
Send administrative communications (e.g. confirmations, updates)
Share relevant information or insights where consent has been given
Improve the website, services, and user experience
Meet legal, regulatory, or safeguarding obligations
You can opt out of marketing communications at any time.
3. Lawful basis for processing
We process personal data under the following lawful bases:
Consent – where you have explicitly agreed
Contract – where processing is necessary to deliver agreed services
Legitimate interests – where processing supports the operation of the business and does not override your rights
Legal obligation – where required by law
4. Sharing your information
We do not sell or rent personal data.
Information may be shared with:
Trusted service providers (e.g. payment processors, email platforms, booking systems)
Professional advisers where necessary
Authorities where required by law
All third parties are required to handle data securely and in accordance with data protection legislation.
5. Data security
Appropriate technical and organisational measures are in place to protect personal data against unauthorised access, loss, or misuse.
While no system can guarantee absolute security, reasonable steps are taken to safeguard information.
6. Data retention
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, including legal, accounting, or reporting requirements.
7. Your rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate or incomplete data
Request erasure of data (where applicable)
Restrict or object to processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact:
[email protected]
8. Cookies
This website uses cookies and similar technologies to support functionality and understand site usage.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
9. Changes to this policy
This Privacy Policy may be updated periodically. Any changes will be reflected on this page, with the effective date updated accordingly.
10. Contact details
Maisie Cass
Trading as Diversity Does
Email: [email protected]
Location: Worcestershire, UK.

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